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Ag in the News: Breyers Lawsuit Over Misleading Labeling

November 10, 2024

A class action lawsuit was filed by the McKinley law firm against Unilever, the company who owns the popular ice cream brand, Breyers. The lawsuit said that Breyers was not using plant based vanilla in their ice cream.

The Details

The lawsuit was filed in late June of this year and included all Breyer’s Natural Vanilla Ice Cream sold within the past eight years. The lawsuit will pay out almost nine million dollars to anyone who bought any size of Breyer’s Natural Vanilla Ice Cream between April 21, 2016 and August 14, 2024. Breyers has also been instructed to create a new formula for the ice cream with vanilla that is fully made from plants.

What Happens Next?

The court will make a final decision on the case on November 21, 2024. From then until February 19, 2025 consumers can file a claim to be paid back. If the court decides against Breyers, they must have a new formula within a year.

What That Means for Consumers

Consumers will be paid back a maximum of $1 per product purchased. In addition, they will have more to think about when purchasing. If packaging can not be trusted for ice cream, buyers may be skeptical of other products. Overall the case shows consumers that packaging may be wrong which is why certification stamps are important.

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And Another Thing 02 Labeling Lawsuit

Also in And Another Thing

Ag in the News: Bird Flu Outbreak in Dairy Cattle

December 16, 2024

Avian flu, typically found in birds, spread to dairy cows in 2024, raising concerns about food safety and human health. The H5N1 strain, responsible for outbreaks in poultry and the culling of millions of birds, was detected in cows across 16 states. This led to decreased milk production in infected animals and the presence of the virus in raw milk. Although pasteurization effectively kills bacteria, its impact on the avian flu virus remains uncertain. Several human cases of H5N1 have been reported, mostly in individuals exposed to infected animals. While the risk to the general public is low, this situation emphasizes the importance of hygiene, farm sanitation, and proper milk handling throughout the supply chain to ensure safety.

Ag in the News: Virtual Fencing for Cattle Grazing

December 14, 2024

Virtual fencing technology, originally used for household pets, is now being utilized in the livestock industry. Cattle wear collars with GPS trackers, speakers, and electric prongs. This allows farmers to monitor their herd's location, set virtual boundaries, and review grazing data remotely. Companies like Gallagher Animal Management™ offer products like the eShepherd™, a solar-powered collar that uses GPS to contain cattle within virtual fences. This technology is expected to evolve with smaller trackers, longer battery life, and more sophisticated software, further revolutionizing cattle management.

Ag in the News: Less Dinner for your Thanksgiving Dollar?

November 30, 2024

The American Farm Bureau Federation's annual Thanksgiving dinner cost survey found that a meal for 10 people will cost $58.08 in 2024, down 5% from 2023. While the overall cost is decreasing, it's still higher than pre-pandemic levels.

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